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Upgrade from GA (Google Universal Analytics) to GA4
Upgrade from GA (Google Universal Analytics) to GA4
AnalyticsNikki LindgrenMay 23, 2022
Retargeting Strategies that Work
Retargeting Strategies that Work
Marketing StrategyPennock TeamMay 18, 2022
eCom Customer Retention: Building Lifetime Relationships
eCom Customer Retention: Building Lifetime Relationships
Marketing StrategyPennock TeamMay 10, 2022
Data Analysis of Top Paid Media Assets for Fashion & Lifestyle Brands
Data Analysis of Top Paid Media Assets for Fashion & Lifestyle Brands
AnalyticsPennock TeamMay 2, 2022
Our data suggests it's time to reduce spend on Facebook
Nikki LindgrenApril 28, 2022
Modern KPIs: The Rise of ACOS, MER, and Weighted CAC
Pennock SEEDsNikki LindgrenApril 7, 2022
Causes of declining ROAS for Beauty Brands
Causes of declining ROAS for Beauty Brands
Marketing StrategyNikki LindgrenMarch 9, 2022
Use Paid Social Ads for Google Discovery Ads
Use Paid Social Ads for Google Discovery Ads
Paid MediaPennock TeamMarch 8, 2022
The Paid Media Decision Tree
The Paid Media Decision Tree
The Pennock WayDiana PatinoFebruary 28, 2022
Get Data Visualization & Storytelling To Work For You
Get Data Visualization & Storytelling To Work For You
The Pennock WayDiana PatinoFebruary 15, 2022
6 Steps to Setup Your Supplemental Feeds For Google Shopping Ads
6 Steps to Setup Your Supplemental Feeds For Google Shopping Ads
Paid MediaPennock TeamFebruary 7, 2022
Accelerating Trust with Team Members and Clients
Accelerating Trust with Team Members and Clients
The Pennock WayNikki LindgrenJanuary 21, 2022
Pregnancy Tech & Service Industry Paid Media Benchmarks
Pregnancy Tech & Service Industry Paid Media Benchmarks

Interested in running paid media for your pregnancy tech brand? Let’s chat!

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Paid MediaNikki LindgrenJanuary 17, 2022
Causes of rising CAC
Causes of rising CAC
Marketing StrategyNikki LindgrenJanuary 10, 2022
Gen Z Values Novelty Over Brand Names, According To Pinterest
Gen Z Values Novelty Over Brand Names, According To Pinterest

Shopping insights from Gen Z.

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Marketing StrategyPennock TeamJanuary 10, 2022
Identify Winning Paid Media Creative Combinations for Beauty Brands
Identify Winning Paid Media Creative Combinations for Beauty Brands
Pennock TeamDecember 30, 2021
Marketing Audit: Is Your Business Ready for 2022?
Marketing Audit: Is Your Business Ready for 2022?

Digital marketing stats and predictions to help you prep for 2022.

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Marketing StrategyPennock TeamDecember 27, 2021
Strategic Planning: Playing to Win in Digital Marketing
Strategic Planning: Playing to Win in Digital Marketing

Playing to WIN: a playbook to help structure the vision, strategy, and execution of your business.

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The Pennock WayNikki LindgrenDecember 16, 2021
Guardrails for a Successful Partnership with a Paid Media Agency
Guardrails for a Successful Partnership with a Paid Media Agency

A few to consider before hiring an agency.

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The Pennock WayNikki LindgrenDecember 9, 2021
Email Marketing: Best Practices
Email Marketing: Best Practices

Don't just be good, be the best! Here are our best practices to creating successful email marketing campaigns that drive results.

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Marketing StrategyPennock TeamNovember 17, 2021
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Looking for a partner who understands the nuances of beauty, lifestyle, and home? Our versatile, female-led team creates high-converting campaigns that stand out. We specialize in maximizing ROAS and building customer loyalty with smart, ROI-driven strategies that deliver real results.

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