Discover how DTC brands can leverage influencer marketing to boost sales, increase brand loyalty, and maximize ROI. Learn performance-driven strategies for sustainable growth.
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Google Ads is a powerful tool for driving revenue, but many advertisers struggle to balance Performance Max (PMax) and Search campaigns. PMax expands reach with automation, while Search campaigns capture high-intent traffic with precision. However, when these two campaign types compete instead of complementing each other, it can lead to budget inefficiencies and missed opportunities.
If you're running PMax and Search side by side, here’s how to ensure they work together effectively instead of cannibalizing each other.
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Discover insider strategies for navigating Google's constant updates and automation push. Learn how to outsmart Google Ads, improve campaign performance, and retain control.
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Learn the most common paid marketing mistakes and how to avoid them. Discover strategies to improve targeting, optimize budgets, and maximize ROI in your paid campaigns.
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At Pennock Co., we’ve found that challenging typical PPC biases and focusing on data-driven decisions is key to improving lead quality for B2B campaigns. In this article, we’ll highlight surprising insights from PPC data that can help optimize your campaigns and improve ROI. Let’s take a look at five common PPC biases and how shifting your approach could lead to better results.
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Learn how to optimize your B2B lead generation on Google with strategies to attract high-quality leads, reduce wasteful traffic, and maximize ROI. Discover best practices for performance tracking, data integration, and more.
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