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Press & Media

We are a female-owned and operated paid media and SEO agency, pushing boundaries and testing the limits of success for our clients' brands. In this pursuit, our goal is to create a life we love, all while supporting our brand-side counterparts in building lives they love too!

Discover all the essentials to craft a compelling narrative about Pennock, your go-to boutique agency for beauty and lifestyle brands. Explore a treasure trove of company insights, brand assets, and media highlights.

Company Information

Name

Pennock


Year of Incorporation

2020


Location

San Mateo, California


Founding Team

Experienced team of digital marketers who have been building full-funnel marketing strategies for 7 & 8-figure beauty and lifestyle brands through paid media management (ads) and SEO.

CEO & Managing Parter: Nikki Lindgren
CFO & COO: Tyler Elliott


Summary

Over the years, we've discovered that numerous emerging brands face challenges in expanding their customer base. Often, this struggle arises from a lack of in-house expertise and a reliance on patchwork solutions from external vendors, as they perceive traditional agencies as prohibitively expensive. This realization led us to a simple yet ambitious mission: crafting robust, Fortune 500-caliber strategies designed to empower Beauty and Lifestyle brands to flourish by enhancing their customer base and revenue.

Since our launch in 2020, we have been improving conversions for businesses scaling from their first $500K -> $1M years to brands already exceeding $30M years. Each month, our work reaches over 500 million individuals through paid advertising and search results, all meticulously curated by the Pennock team. Our clients are seeing huge increases in their revenue growth.

We are humbly considered thought leaders by many in our space because of our strategies and consultative partner management style. Regardless of the ever-evolving market dynamics or prevailing trends, Pennock continues to pave the way for our clients, ensuring they maintain a competitive edge and remain at the forefront of their industry.


Nikki Lindgren and her senior staff talk to the media about:
1. Strategies for scaling ad programming to achieve sustained and profitable long-term growth.
2. The significance of being female-led and female-operated, and the shift away from machismo in service-based businesses.
3. The advantages of niching over catering to everyone.
4. Real-time tips and tricks for enhancing media buying efficiencies.

Media Bio

Media Coverage

November 1, 2024 | The E-Commerce Leader | From Zero to Sales: Effective Marketing Tactics for New E-Commerce Ventures

October 14, 2024 | The People of Digital Marketing | The Right Way to Scale eCommerce Brands with Paid Media

October 11, 2024 | 7-Figures & Beyond | Leveraging Paid Media to Dramatically Increase Sales

September 25, 2024 | Push To Be More | Trials to Triumph

September 20, 2024 | Mixst Messages | Marketing Conversation with Nikki Lindgren

July 22, 2024 | Skincare Anarchy | Unleash the Power of AI in Advertising with Nikki Lindgren

July 16, 2024 | Remote Routine | Move Deeper Work off Slack

June 12, 2024 | Skincare Anarchy | Digital Marketing Mastering for Beauty Brand

June 5, 2024 | MyPocketCFO | Mastering TikTok Ads Webinar for CPG Brand Owners

May 10, 2024 | Asymmetric Marketing | Navigating the New Age of Beauty Advertising

May 1, 2024 |  eCom Pulse with Eitan Koter | Paid Media Secrets with Nikki Lindgren from Pennock

April 24, 2024 |  Marketing Boost Solutions | eCommerce Success with Social and Google Ads

March 28, 2024 |  The Longer Game | Going the Distance with Brands

March 11, 2024 |  TheeDigital Podcast | TikTok Ads Strategies for Generating Sales

March 1, 2024 |  Jason Wojo Paid Ad Secrets | Paid Ads Strategy to Reach $100M for Beauty Brands

February 21, 2024 |  Whiskey WinsDay | Media Savvy: Strategy, Ad Formula, Sales Empowerment, LinkedIn Success

February 20, 2024 |  E-Commerce Secrets to Scale | TikTok Ads Mastery for your eCom Brand

January 20, 2024 |  Dillie Dally Podcast | Expedite Your TikTok Growth with Creator & Affiliate Lead Content & TikTok Shop Ads

January 3, 2024 | eCommere Fastlane | Spark Your Journey To TikTok Shops Ads Mastery: Unleashing The Growth Machine

December 1, 2023 | The Beautiful Business Podcast | How To Succeed as a Female Founder in Agency Land with Nikki Lindgren, Managing Partner of Pennock

November 16, 2023 | The Product Startup Podcast | Paid Advertising for eCom on TikTok

October 5, 2023 | Authority Magazine | Five Things I Wish Someone Told Me Before I Became A CEO

September 26, 2023 |  Dillie Dally Podcast | Scaling a Fully Decentralized Performance Marketing Agency

August 28, 2023 |  Northbeam’s The Media Buyer Webinar | Alternative Q4 Holiday Strategies with Nikki Lindgren of Pennock

March 24, 2023 |  Authority Magazine | Nikki Lindgren of Pennock On How to Effectively Leverage The Power of Digital Marketing, PPC, & Email to Dramatically Increase Sales

February 28, 2023 |  HackerNoon | Metaverse Marketing - The Emerging Practice