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The latest insights by our experts.

 
 
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The Influencer-Paid Media Power Play: Amplifying Creator Content for ROAS (Copy)
Cassandra Love
The Influencer-Paid Media Power Play: Amplifying Creator Content for ROAS (Copy)
Cassandra Love
Cassandra Love
Our Founder, Nikki Lindgren's Professional Story
Pennock Team
Our Founder, Nikki Lindgren's Professional Story
Pennock Team
Pennock Team
DTC Landing Page Anatomy: The 7 Elements That Convert
Pennock Team
DTC Landing Page Anatomy: The 7 Elements That Convert
Pennock Team
Pennock Team
The Influencer-Paid Media Power Play: Amplifying Creator Content for ROAS
Cassandra Love
The Influencer-Paid Media Power Play: Amplifying Creator Content for ROAS
Cassandra Love
Cassandra Love
Pennock's Perspective: Navigating the 2025 Holiday Season’s Impact on Digital Marketing
Pennock Team
Pennock's Perspective: Navigating the 2025 Holiday Season’s Impact on Digital Marketing
Pennock Team
Pennock Team
The Pennock Knockdown EP 32 | Unpacking Data-Driven Strategies for DTC Brands with Mia Umanos of ClickVoyant
Nikki Lindgren
The Pennock Knockdown EP 32 | Unpacking Data-Driven Strategies for DTC Brands with Mia Umanos of ClickVoyant
Nikki Lindgren
Nikki Lindgren
The Untapped Audience: Expanding Paid Media for Inclusive & Gender-Neutral Beauty
Cassandra Love
The Untapped Audience: Expanding Paid Media for Inclusive & Gender-Neutral Beauty
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 31 | Decoding AI & Paid Search with Lisa Raehsler of BigClickCo (Copy)
Nikki Lindgren
The Pennock Knockdown EP 31 | Decoding AI & Paid Search with Lisa Raehsler of BigClickCo (Copy)
Nikki Lindgren
Nikki Lindgren
Beyond the Buzzwords: Authentically Marketing Sustainable & Clean Beauty Through Paid Channels
Cassandra Love
Beyond the Buzzwords: Authentically Marketing Sustainable & Clean Beauty Through Paid Channels
Cassandra Love
Cassandra Love
The "Skinification" of Everything: New Paid Media Angles for Holistic Beauty Brands
Cassandra Love
The "Skinification" of Everything: New Paid Media Angles for Holistic Beauty Brands
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 30 | From Home Kitchen to Hummus Goodness: Hannah Awada's Flavorful Journey
Nikki Lindgren
The Pennock Knockdown EP 30 | From Home Kitchen to Hummus Goodness: Hannah Awada's Flavorful Journey
Nikki Lindgren
Nikki Lindgren
The Ad Fatigue Fix: How to Keep Your Paid Campaigns Fresh and Converting Across All Platforms
Cassandra Love
The Ad Fatigue Fix: How to Keep Your Paid Campaigns Fresh and Converting Across All Platforms
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 29 | Why Should I Choose You? Finding Your 7-Word Purpose in a Noisy World with Ian Chamandy
Nikki Lindgren
The Pennock Knockdown EP 29 | Why Should I Choose You? Finding Your 7-Word Purpose in a Noisy World with Ian Chamandy
Nikki Lindgren
Nikki Lindgren
Unmasking Your Ads: The Crucial Role of Safe Zones & Aspect Ratios in Paid Media
Cassandra Love
Unmasking Your Ads: The Crucial Role of Safe Zones & Aspect Ratios in Paid Media
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 28 | Winning Website Analytics for DTC Brands with Philippa Gamse
Nikki Lindgren
The Pennock Knockdown EP 28 | Winning Website Analytics for DTC Brands with Philippa Gamse
Nikki Lindgren
Nikki Lindgren
Your Instagram Just Became a Google Search Powerhouse: What This Means for Beauty Marketers
Cassandra Love
Your Instagram Just Became a Google Search Powerhouse: What This Means for Beauty Marketers
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 27 | How Leslie Llewellyn of Selo Studios Carves Out White Space and Elevates Brand Success in B2B and B2C Spaces
Nikki Lindgren
The Pennock Knockdown EP 27 | How Leslie Llewellyn of Selo Studios Carves Out White Space and Elevates Brand Success in B2B and B2C Spaces
Nikki Lindgren
Nikki Lindgren
The Hidden Danger: Why GA4 Alone Isn't Your Paid Media's Source of Truth (And What To Do About It)
Nikki Lindgren
The Hidden Danger: Why GA4 Alone Isn't Your Paid Media's Source of Truth (And What To Do About It)
Nikki Lindgren
Nikki Lindgren
Unlock PMax Success: The Overlooked Strategies No One Tells You About
Cassandra Love
Unlock PMax Success: The Overlooked Strategies No One Tells You About
Cassandra Love
Cassandra Love
The Unforgivable Sin in Paid Media: When Tentpole Promos Become Afterthoughts
Nikki Lindgren
The Unforgivable Sin in Paid Media: When Tentpole Promos Become Afterthoughts
Nikki Lindgren
Nikki Lindgren
The Rise of Short-Form Video: Dominating Paid Media with Authentic Beauty Content
Cassandra Love
The Rise of Short-Form Video: Dominating Paid Media with Authentic Beauty Content
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 26 | How Ivonna Young’s Lavender Agency Blends Strategic Marketing, Collaboration, and Agility for Modern Brands
Nikki Lindgren
The Pennock Knockdown EP 26 | How Ivonna Young’s Lavender Agency Blends Strategic Marketing, Collaboration, and Agility for Modern Brands
Nikki Lindgren
Nikki Lindgren
Stop Wasting Ad Spend: The Power of Smart "Pause Down" Thresholds
Cassandra Love
Stop Wasting Ad Spend: The Power of Smart "Pause Down" Thresholds
Cassandra Love
Cassandra Love
The Pennock Knockdown EP 25 | How Jessica Sikora & Superbands Are Using Music & Authentic Storytelling to Transform Youth Mental Wellness
Nikki Lindgren
The Pennock Knockdown EP 25 | How Jessica Sikora & Superbands Are Using Music & Authentic Storytelling to Transform Youth Mental Wellness
Nikki Lindgren
Nikki Lindgren
The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads
Stephanie Lutz
The Future of Creative: How Pennock is Leveraging AI to Build Smarter, More Resonant Ads
Stephanie Lutz
Stephanie Lutz
Pennock Seeds | Unlocking Performance Max: Smarter Testing for Smarter Results
Pennock Team
Pennock Seeds | Unlocking Performance Max: Smarter Testing for Smarter Results
Pennock Team
Pennock Team
Stop the Scroll: Why Your Beauty Marketing Needs a Powerful "Hook"
Cassandra Love
Stop the Scroll: Why Your Beauty Marketing Needs a Powerful "Hook"
Cassandra Love
Cassandra Love
Don’t Make Ads—Make Content (That Sells): How We’re Rethinking Social, Relevance & AI
Stephanie Lutz
Don’t Make Ads—Make Content (That Sells): How We’re Rethinking Social, Relevance & AI
Stephanie Lutz
Stephanie Lutz
The Pennock Knockdown EP 24 | The Future of Shopping: One Text at a Time with Jonathan Fudem of OneText
Nikki Lindgren
The Pennock Knockdown EP 24 | The Future of Shopping: One Text at a Time with Jonathan Fudem of OneText
Nikki Lindgren
Nikki Lindgren
Nikki Lindgren sits down with Rebel Canvas to discuss building a team
Nikki Lindgren
Nikki Lindgren sits down with Rebel Canvas to discuss building a team
Nikki Lindgren
Nikki Lindgren