In this new episode of Pennock Knockdown, Storytelling is at the heart of effective marketing, according to Shayna Ventricelli of Ivy & Co Studio. This interview explores how authentic narratives connect with audiences and drive success in the beauty, wellness, and lifestyle sectors.
Read MoreIn today's show, we're diving into the world of digital marketing with a special focus on the beauty industry. Your host Nikki is joined by an outstanding guest, Brianna Greenberg, an award-winning beauty industry leader and digital marketing expert with over 15 years of experience. From corporate giants to indie brands and influencer-driven businesses, Brianna has left her mark on some of the most recognized beauty brands by mastering e-commerce, content strategy, and social growth.
Read MoreIn an inspiring episode of the Pennock Knockdown podcast, host Nikki welcomes Cleo Escarez, the founder of Redyoos, a groundbreaking jewelry recycling company. Based in Seattle, Redyoos aims to revolutionize how we think about the life cycle of jewelry. The company operates under the circular economy framework, ensuring that no jewelry ends up in landfills while recovering natural resources. Cleo, drawing from her extensive fashion and consumer goods experience, shares her journey from contributing to the problem of consumerism to becoming a solution provider. As a mother of three, Cleo was motivated by a desire to align her professional ventures with her personal values, driving her to establish Redyoos.
Read MoreEvan has been passionate about branding since childhood. Her journey from creating stationery for her grandparents to founding Leap Year Branding is inspiring and shows the importance of staying true to one’s interests and talents. Her previous experience in the New York City ad agency scene has shaped her approach to branding and entrepreneurship.
Read MoreStaying ahead requires strategic thinking, innovative product development, and savvy marketing. In a recent episode of the Pennock Knockdown podcast, hosts Nikki and Adam Klausner delved into these topics with a focus on the skincare sector. Here's a breakdown of the key insights shared by Adam Klausner, president and COO of the microbiome R&D company, Symbiome.
Read MoreKelsey Barker talks about how her tween hobby of finger boarding positioned her to learn what most marketers don’t learn until their twenties and how she’s leveraging these skills for Yaza Foods.
Read MoreEmily Taylor’s career trajectory has been nothing short of multifaceted. From her beginnings at Cost Plus World Market to her current role at ShotFlow, she has evolved alongside the digital marketing landscape. Emily's journey from managing product photography and website expectations at Gap Inc. to diving deep into product management showcases her adaptability. Shot Flow, the company she now works for, offers software that enhances photographic workflows—an opportunity that Emily found after previously implementing it at Gap’s Athleta brand.
Read MoreWhat started as a 14-year battle with infertility for Sara Jensen and her husband Ben transformed into a mission to help others understand and improve their hormone health. After multiple rounds of IVF and countless doctor visits, a breakthrough moment came when Sara's fertility doctor questioned her about the chemicals in her household and skincare products. This revelation, combined with the generous acts of their sisters who served as surrogates for their children Hugh and Grace, sparked the creation of Hugh & Grace.
Read MoreIn a recent episode of the Pennock Knockdown podcast, Dianna, lead of direct-to-consumer and B2B marketing at Noho, shared the brand’s innovative approach to furniture marketing. By blending humor and sustainability, NoHo’s Seeking Lovers campaign not only garnered a 200% increase in social media followers but also resonated deeply with their target audience of affluent millennials. With a focus on connecting emotionally through creative storytelling, Noho is redefining how brands can stand out in a saturated market while staying true to their values.
Read MoreFrom pivoting in product development to finding success on Amazon, Dara Erck reveals how authenticity drives her teen wellness brand Sam + Leo. Learn about the challenges, strategies, and milestones of launching a brand for the next generation!
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