Discover how DTC brands can leverage influencer marketing to boost sales, increase brand loyalty, and maximize ROI. Learn performance-driven strategies for sustainable growth.
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Google Ads is a powerful tool for driving revenue, but many advertisers struggle to balance Performance Max (PMax) and Search campaigns. PMax expands reach with automation, while Search campaigns capture high-intent traffic with precision. However, when these two campaign types compete instead of complementing each other, it can lead to budget inefficiencies and missed opportunities.
If you're running PMax and Search side by side, here’s how to ensure they work together effectively instead of cannibalizing each other.
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As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.
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Discover how to use generative AI in Google Ads scripts to streamline workflows, optimize ad performance, and drive better ROI. Learn actionable strategies and tools for smarter PPC management.
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Discover insider strategies for navigating Google's constant updates and automation push. Learn how to outsmart Google Ads, improve campaign performance, and retain control.
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Learn the most common paid marketing mistakes and how to avoid them. Discover strategies to improve targeting, optimize budgets, and maximize ROI in your paid campaigns.
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As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.
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At Pennock Co., we’ve found that challenging typical PPC biases and focusing on data-driven decisions is key to improving lead quality for B2B campaigns. In this article, we’ll highlight surprising insights from PPC data that can help optimize your campaigns and improve ROI. Let’s take a look at five common PPC biases and how shifting your approach could lead to better results.
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Learn how to optimize your B2B lead generation on Google with strategies to attract high-quality leads, reduce wasteful traffic, and maximize ROI. Discover best practices for performance tracking, data integration, and more.
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Learn how to use Meta’s Brand Safety and Suitability controls to align your ads with your brand values. Discover tools like inventory filters, block lists, and budget scheduling for optimal ad performance.
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