Posts in Marketing Strategy
Unleashing Creative Potential: Mastering Motion for Data-Driven Insights

In this webinar, we break down how to leverage Motion to supercharge your creative strategy. Learn how to review asset performance, identify top-performing creatives, hooks, ad copy, and landing pages, and uncover actionable insights for your campaigns. We’ll also show you how to analyze competitors and craft data-backed recommendations for your clients – all within the Motion platform.

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How to Make Search and Performance Max (PMax) Campaigns Work Together

Google Ads is a powerful tool for driving revenue, but many advertisers struggle to balance Performance Max (PMax) and Search campaigns. PMax expands reach with automation, while Search campaigns capture high-intent traffic with precision. However, when these two campaign types compete instead of complementing each other, it can lead to budget inefficiencies and missed opportunities.

If you're running PMax and Search side by side, here’s how to ensure they work together effectively instead of cannibalizing each other.

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Pennock SEEDs: Google Ads Match Types Update: What You Need to Know

As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.

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Pennock SEEDs: 2025 Google Ads New Features and Strategies for Improved Performance

As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.

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Challenging PPC Biases: Surprising Insights from Data-Driven Campaigns

At Pennock Co., we’ve found that challenging typical PPC biases and focusing on data-driven decisions is key to improving lead quality for B2B campaigns. In this article, we’ll highlight surprising insights from PPC data that can help optimize your campaigns and improve ROI. Let’s take a look at five common PPC biases and how shifting your approach could lead to better results.

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