As we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.
Read MoreAt Pennock Co., we’ve found that challenging typical PPC biases and focusing on data-driven decisions is key to improving lead quality for B2B campaigns. In this article, we’ll highlight surprising insights from PPC data that can help optimize your campaigns and improve ROI. Let’s take a look at five common PPC biases and how shifting your approach could lead to better results.
Read MoreLearn how to optimize your B2B lead generation on Google with strategies to attract high-quality leads, reduce wasteful traffic, and maximize ROI. Discover best practices for performance tracking, data integration, and more.
Read MoreLearn how to use Meta’s Brand Safety and Suitability controls to align your ads with your brand values. Discover tools like inventory filters, block lists, and budget scheduling for optimal ad performance.
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