Staying ahead requires strategic thinking, innovative product development, and savvy marketing. In a recent episode of the Pennock Knockdown podcast, hosts Nikki and Adam Klausner delved into these topics with a focus on the skincare sector. Here's a breakdown of the key insights shared by Adam Klausner, president and COO of the microbiome R&D company, Symbiome.
Read MoreMeta’s recent changes to conversion tracking have significant implications for health and wellness For years, last-click attribution has been the default measurement approach in digital marketing. It’s simple, easy to track, and widely accepted. However, as consumer behavior has evolved, last-click has become an increasingly flawed model. It ignores the influence of upper-funnel marketing efforts—brand awareness, influencer campaigns, video ads—and instead gives all credit to the final interaction before conversion.
Kelsey Barker talks about how her tween hobby of finger boarding positioned her to learn what most marketers don’t learn until their twenties and how she’s leveraging these skills for Yaza Foods.
Read MoreMeta’s recent changes to conversion tracking have significant implications for health and wellness brands. These restrictions limit the ability to track key lower-funnel actions such as purchases and add-to-cart events, making it more challenging to optimize ad performance. In this post, we’ll explore the impact of these changes and strategies to adapt.
Read MoreEmily Taylor’s career trajectory has been nothing short of multifaceted. From her beginnings at Cost Plus World Market to her current role at ShotFlow, she has evolved alongside the digital marketing landscape. Emily's journey from managing product photography and website expectations at Gap Inc. to diving deep into product management showcases her adaptability. Shot Flow, the company she now works for, offers software that enhances photographic workflows—an opportunity that Emily found after previously implementing it at Gap’s Athleta brand.
Read MoreWhat started as a 14-year battle with infertility for Sara Jensen and her husband Ben transformed into a mission to help others understand and improve their hormone health. After multiple rounds of IVF and countless doctor visits, a breakthrough moment came when Sara's fertility doctor questioned her about the chemicals in her household and skincare products. This revelation, combined with the generous acts of their sisters who served as surrogates for their children Hugh and Grace, sparked the creation of Hugh & Grace.
Read MoreMeta’s recent changes to conversion tracking have significant implications for health and wellness brands. These restrictions limit the ability to track key lower-funnel actions such as purchases and add-to-cart events, making it more challenging to optimize ad performance. In this post, we’ll explore the impact of these changes and strategies to adapt.
Read MoreDigital advertising for med spas and healthcare brands comes with strict policies. Failing to comply can lead to ad disapprovals, account suspensions, and revenue loss. In this post, we’ll cover key compliance areas and best practices to keep your campaigns running smoothly.
Read MoreDiscover how DTC brands can leverage influencer marketing to boost sales, increase brand loyalty, and maximize ROI. Learn performance-driven strategies for sustainable growth.
Read MoreGoogle Ads is a powerful tool for driving revenue, but many advertisers struggle to balance Performance Max (PMax) and Search campaigns. PMax expands reach with automation, while Search campaigns capture high-intent traffic with precision. However, when these two campaign types compete instead of complementing each other, it can lead to budget inefficiencies and missed opportunities.
If you're running PMax and Search side by side, here’s how to ensure they work together effectively instead of cannibalizing each other.
Read MoreIn a recent episode of the Pennock Knockdown podcast, Dianna, lead of direct-to-consumer and B2B marketing at Noho, shared the brand’s innovative approach to furniture marketing. By blending humor and sustainability, NoHo’s Seeking Lovers campaign not only garnered a 200% increase in social media followers but also resonated deeply with their target audience of affluent millennials. With a focus on connecting emotionally through creative storytelling, Noho is redefining how brands can stand out in a saturated market while staying true to their values.
Read MoreAs we move into 2025, Google Ads continues to roll out exciting updates and features designed to enhance the effectiveness of your campaigns. From better audience targeting to improved promotional tools, these new introductions allow advertisers to refine their strategies for optimal performance. Here's a breakdown of the key updates and how they can help take your paid marketing efforts to the next level.
Read MoreDiscover how to use generative AI in Google Ads scripts to streamline workflows, optimize ad performance, and drive better ROI. Learn actionable strategies and tools for smarter PPC management.
Read MoreFrom pivoting in product development to finding success on Amazon, Dara Erck reveals how authenticity drives her teen wellness brand Sam + Leo. Learn about the challenges, strategies, and milestones of launching a brand for the next generation!
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