Noyonika Sircar, an Account Strategist at Google for the UK and Ireland, joins the show to discuss the critical intersection of AI, vertical video, and consumer psychology in 2026. Drawing from her background in fashion communication and sociology, she explains how brands can leverage Google’s evolving ecosystem—specifically tools like Performance Max and Broad Match—to turn search intent into measurable revenue. Throughout the episode, she emphasizes the necessity of robust data measurement and early Q4 planning, urging founders to move past "mental barriers" and embrace experimental, mobile-first ad formats.
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Lori Fields is the founder of Jay Street and a seasoned e-commerce entrepreneur with over 15 years of experience in Amazon and TikTok Shop management. A veteran brand owner with multiple successful acquisitions, she now helps health, beauty, and wellness brands scale through full-stack marketplace strategy. She is known for her practical, "New Yorker" approach to bridging the gap between social discovery and digital sales.
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