Marketing Project Management Tools and Their Importance
Marketing project management software offers a great way for companies to work together more effectively. Marketing project management makes the planning process easier, tracks projects efficiently, and optimizes communication between the team members. Choosing the right tools can be confusing and depends greatly on which features are most important to your team. In no particular order, here is a list of six of the most popular tools and software for all of your marketing project management needs:
1. Asana
Asana is a management tool that keeps all tasks organized in one place. It is known as an end-to-end project management system and utilizes a timeline or graph-based view for projects. Users are able to see their tasks by looking in the Kanban Board, calendars, or task lists. Asana can have direct integration with apps such as Microsoft Teams, Gmail, and Google Calendar. Some key features on Asana are the calendar view, real-time collaboration and chat, and project templates. The pricing for Asana starts at $13.49 per user/month.
2. ClickUp
In the Clickup software, tasks are organized primarily in folders and lists, and within those folders and lists, workspaces are created. Tasks can be visualized in many different views such as Kanban Board, Gantt Timeline, task list, calendar, and map. Each of the view options is customizable in order for it to be organized to the liking of the user. ClickUp can also integrate with applications such as Slack, Dropbox, and Github. The pricing starts at $9.00 per member/month.
3. Monday
Monday.com helps marketing teams prioritize their most important work through custom campaign management workflows. The main project views take place in the form of Boards. Items on the boards can include tasks, portfolios, and projects, and then can be organized into different groups. Some pros to using Monday are automatic time tracking, project intake forms, and customizable project views. Paid plans for Monday start at $8.00 per user/month.
4. Toggl Plan
Toggl Plan is a branch of the three Toggl solutions which also include Toggl Track and Toggl Hire. The visual organization of Toggl supports change management when managing multiple projects in spreadsheets. Toggl Plan is a drag-and-drop team project planning and management tool that helps people quickly plan out schedules and is used to help team members visualize capacity and workload. Toggl Plan paid plans start at $8.00 per user/month.
5. Trello
For those who love Kanban Boards, Trello could be the tool for you. Trello consists of four main components - the Kanban Board, lists, board menu, and cards. Trello also includes an automation feature called Butler, in order to save time on administrative tasks across the team. Trello allows users to drag and drop tasks across columns, add labels and notes, attach files and checklists, and add custom fields to task cards. Pricing for paid plans starts at just $5.00 per user/month.
6. Wrike
Wrike is a marketing project management tool that is ideal for smaller agencies. Wrike offers a workspace that is customizable and collaborative across the team. It also includes a time-tracking feature that compares estimated hours spent to actual hours tracked. The Kanban Board in Wrike allows all users complete visibility to see all tasks. For pricing, the paid plans start at $9.80 per user/month.
Marketing project management tools are a great way for agencies to get work done efficiently and effectively. The common denominator in all of these different software options is that the main goal is to help the team to collaborate on tasks and projects well. Utilizing project management software is a great way to stay organized and cohesive across the team. Choosing the right tool is an important factor in whether or not creative projects will be measured successfully.