PSA: Pennock is niching

In an upcoming feature with Dreamers & Doers, I'll be delving into the transformative journey we undertook to narrow our agency's focus down to a single industry and a singular marketing channel. Jennifer Lopez's insightful words, 'Doubt is a killer. You have to know who you are and what you stand for,' profoundly resonate with me. As an agency owner, I once let external forces steer our course.

Why? The allure of growth compelled me to explore every avenue, fearing that closing any door could hinder progress and success. Following introspection and drawing from the wealth of insights gathered over our 3+ years as an agency, we have refined our mission to exclusively serve Beauty brands. While a touch of trepidation remains, it's unburdened by doubt because I am steadfast in my belief that our specialized focus will empower us to bestow unparalleled value upon our clients.

Parting thoughts: Attention, brands engaged in paid ads, take heed. Seek partners who possess both strategic acumen and an authentic passion for your brand and industry. With ad platforms increasingly embracing machine learning, the minutiae of daily tactics wane in significance. What truly matters is aligning with a partner steadfastly devoted to ensuring your triumph!