Google Ads Account Suspensions: A Simple Guide for Advertisers
If you've ever been greeted by the disheartening 'Your account has been suspended' message on Google Ads, you're not alone. Navigating the landscape of account suspensions can be perplexing for advertisers. In this blog post, we'll break down the basics, explore the common causes of account suspensions, and guide you on the path to getting your account reinstated.
Understanding Account Suspensions:
Accounts get suspended when Google Ads detects a violation of its policies. The detection process involves a mix of automated systems and manual reviews, considering factors like customer reviews, business practices, and website content.
Types of Account Suspensions:
Policy Violations:
These occur when advertisers breach Google Ads policies or terms and conditions. Common violations include inappropriate content, editorial issues, and data misuse.
Egregious Violations:
These are serious violations deemed unlawful or harmful, reflecting overall business practices. Egregious violations often lead to permanent suspension.
Other Suspensions:
Reasons for temporary suspension may include suspicious payment activity, unpaid balances, or unauthorized account activity.
What Happens When Your Account is Suspended:
Ads won't run.
No new content creation (ads, ad groups, or campaigns), but historical data access is available.
Related accounts might also face suspension but can be reinstated once the original issue is resolved.
Dealing with Account Suspensions:
Policy Violations:
Review and resolve the issue causing the suspension.
Consult Google Ads help guides for detailed policy information.
Use the account troubleshooter to identify necessary corrective steps.
Submit an appeal through the Contact us link on the Google Ads account suspensions page.
Egregious Violations:
If you believe the suspension is unjust, make relevant changes before submitting an appeal.
Egregious violations usually allow only one chance for appeal, so review business practices thoroughly.
Other Suspensions:
Check billing information for accuracy and resolve billing issues within 30 days.
Complete the advertiser verification program if required.
For "Unauthorized account activity," change your Google account password, check for unfamiliar devices, and submit a compromised account form.
Next Steps:
Be patient and avoid submitting additional appeals during the waiting period.
If the appeal is successful, resume running campaigns cautiously.
If the appeal is denied, consider making relevant changes before submitting another appeal.
Conclusion:
While Google Ads account suspensions aim to maintain a secure advertising environment, they can be frustrating for advertisers. By understanding the reasons behind suspensions and following the outlined steps, you can increase the likelihood of resolving issues and having your account reinstated, ensuring a smoother advertising experience on the platform.