It’s so simple to set up Meta Advantage+ Shopping

Let’s dive into Advantage+ Campaigns. All you need is 15 mins!

Advantage+ shopping campaigns are part of Meta's Advantage+ products, which leverage machine learning. Advantage+ shopping is designed to be the most efficient solution for performance-focused advertisers looking to drive online sales.

Since implementing for our clients we are seeing an average of 23% ROAS improvement when compared to Meta Conversion campaigns. We’ve reported ROAS improvements as high as 77% for one client!

Advantage+ Advantages (hehe)

  • Streamline your performance goals aka achieve the highest ROAS.

  • Combine prospecting, remarketing, and retention audiences under one campaign with personalized products from your catalog.

    • In fact, currently forced targeting enables you to select a country…that's it!

  • Use machine learning to identify and aim for your highest value customers across all of Meta’s family of apps and services, with minimal input.

  • Automatically test up to 150 creative combinations and deliver the highest performing ads.

Old Model

Advantage+ Model

Set up is incredibly straightforward — below you’ll find a video of one of our team members setting up an Advantage+ campaign.

Paid MediaNikki Lindgren