It’s so simple to set up Meta Advantage+ Shopping
Let’s dive into Advantage+ Campaigns. All you need is 15 mins!
Advantage+ shopping campaigns are part of Meta's Advantage+ products, which leverage machine learning. Advantage+ shopping is designed to be the most efficient solution for performance-focused advertisers looking to drive online sales.
Since implementing for our clients we are seeing an average of 23% ROAS improvement when compared to Meta Conversion campaigns. We’ve reported ROAS improvements as high as 77% for one client!
Advantage+ Advantages (hehe)
Streamline your performance goals aka achieve the highest ROAS.
Combine prospecting, remarketing, and retention audiences under one campaign with personalized products from your catalog.
In fact, currently forced targeting enables you to select a country…that's it!
Use machine learning to identify and aim for your highest value customers across all of Meta’s family of apps and services, with minimal input.
Automatically test up to 150 creative combinations and deliver the highest performing ads.
Old Model
Advantage+ Model
Set up is incredibly straightforward — below you’ll find a video of one of our team members setting up an Advantage+ campaign.