Google Seller Ratings: Your Shortcut to Winning More Customers
Picture this: You're browsing Google for a new skincare product, and among the plethora of ads, some (hopefully in 2024, most) have star ratings. That’s Google Seller Ratings in action!
These aren't just decorative; they're a beacon of trust and quality in the vast sea of digital ads. It’s like having a crowd of happy customers right there, helping you convince your target audience that your product is legit.
How to Add Google Seller Ratings to Your Ads
First up, you need a bunch of good reviews. Here are Google’s specific checkpoints before going live:
Review Quantity: You need at least 100 unique reviews from the past year, per product. If you are low on reviews, we suggest you deploy an email campaign to gather them
Maintain an average Score: Your collective reviews should average at least 3.5 stars.
Pass Google's Quality Check: Google does a quality check on your site to ensure that your site is up to the standard, providing a quality user experience that matches the glowing reviews.
Once these elements are in place, the ratings will gracefully appear next to your paid Google Ads and Google Shopping listings, enchanting potential customers (after a period of indexing time of up to 6 weeks)
Making the Most of Seller Ratings
Now, getting those stars is one thing, but keeping them shiny is another. The best way to do this is by making sure your customers are happy. Great service, quality products, and asking your customers to leave a review can go a long way. We also recommend collecting more than 100 reviews every 12 months regularly. Google values recency and authenticity, as do your customers.
It’s a journey of building and maintaining a strong reputation, consistently delivering quality, and actively engaging with your customer base. As you embark on this journey, remember that these ratings not only enhance your ads' attractiveness but also build a lasting trust with your audience.
If you're doing online ads and not using Google Seller Ratings, you might be missing out on a simple way to make your ads more effective. It's like having a crowd of happy customers right there in your ad, telling everyone how great you are. And who doesn't want that?