Discover How a Client Successfully Differentiated Themselves by Leveraging an Emerging Trend

With a portfolio full of DTC beauty brands, we pride ourselves on staying current on emerging categories in the world of beauty. A trend we predicted earlier this year revolves around clean beauty, specifically a focus on microbiome-friendly skincare. But we’re not the only ones who recognize this emerging category; Digital Journal wrote a press release highlighting the probiotic cosmetics market–and it just happened to feature one of our clients!

What is microbiome-friendly skincare, you ask? First, let’s talk briefly about the skin’s biology. At a microscopic level, the skin is a complex network of trillions of bacteria, fungi, viruses, and other particles. This microbiome protects us from pathogens, toxins, and other environmental factors; it is also responsible for the skin’s appearance. Products that protect the skin’s biology at a microscopic level–aka are “microbiome-friendly,” or “probiotics for the skin”–have recently gained a lot of attention in the beauty world.

In fact, the global probiotic cosmetics industry is projected to grow at a compound annual growth rate (CAGR) of 6.9% and reach $594.7 million by 2031, according to Future Market Insights.

Marie Veronique is a major player in the probiotic cosmetics market. Founded by the chemist Marie-Veronique Nadeau, the brand strongly focuses on skin health. For example, in addition to a line of serums, cleansers, oils, and tonics that are all microbiome-friendly, Marie Veronique offers 1:1 consultations and a personalized skin health regimen. Their investment in research and development has shown the positive effects of microbiome-friendly products, including reducing acne outbreaks, managing eczema, and addressing dry skin. Marie Veronique has been able to differentiate itself in a highly competitive market by delivering microbiome-friendly products that truly work in aiding optimal skin health.

To learn more about Marie Veronique, visit their website.