Advertising vs. Marketing. What is the Difference?
Advertising vs. Marketing…What’s the Difference?
Advertising and marketing are often used interchangeably when, in reality, there are key distinctions between them.
Marketing involves the systematic planning, implementation, and control of different components to bring customers and brands together.
Advertising is one component of marketing, the placement of ads in mediums including the internet, newspapers, magazines, billboards, television, radio, and direct mail. Advertising is the most costly aspect of marketing.
For this reason, it’s important to maintain a solid understanding of how it works so that you can get the most bang for your buck.
The biggest bang is typically Digital Advertising
In 2021, the most lucrative type of advertising was digital advertising. Digital advertising involves advertising on digital channels and platforms, including search engines, social media, display, video ads, account-based marketing, and more!
Digital advertising is cost-effective because there are 1st and 3rd party tools that ensure your ads reach your core avatar and that attribution tracking is in place. Both of these elements are critical for understanding the overall impact digital ads have on business.
The cost you pay to serve impressions and generate clicks does tend to vary a lot depending on the platform you’re using, the type of advertisement, your industry, and the season.
The best types of Digital Campaigns and Ads for profitability
Paid Social There’s no doubt that paid media through social media just keeps growing. Consider these numbers: There are 3.80 billion active mobile social media accounts globally, with a whopping 1.3 million new active mobile social media users added every day.
Placing paid ads, sponsored stories, or promoted posts are popular ways to reach more of the demographic of the brand without paying a bundle. Of all the social media platforms, Meta and TikTok are the most popular for companies to reach new customers.
Paid Search Pay-Per-Click (PPC) are ads that advertisers only pay for when a viewer clicks on them, which contributes to the strength of PPC as a tool. So, for example, if your ad was seen by 100 different people and only one person clicked on it, the cost of your ad revolves solely around the one person who clicked.
Keep in mind that 64.6% of viewers click on Google ads when they are looking to buy an item or service online. Increase these odds by hiring an experienced ad agency like Pennock.
Video Ads are growing like wildfire in popularity, especially with the younger generation of consumers. However, the most challenging part of creating them is the time and effort it takes to plan and develop an intriguing video that is visually appealing, shares the message, and speaks the brand, as well as having emotionally enticing audio or music playing in the background.
Despite being the most time-consuming type of digital advertising, it’s proven to be extremely effective. Why? Because viewers can absorb the content and learn more about your brand without a lot of effort, advertisers will have a much easier time catching their target audience’s attention.
To make sure you’re creating the best video ads to boost brand awareness and drive in potential customers, it might be best to bring in the experts. This way, you can spend your valuable time working on your products and services rather than your marketing campaign.