4 Simple Ways to Get New Customers Through Your MedSpa Doors Using Google Ads
If you’re a medical spa owner looking to bring new customers into your business, please raise your hand. (*Cue all hands rising*) With the medical spa industry becoming increasingly competitive, it’s time to think about ways you can get your business in front of interested audiences before your competitors–and Google Ads has some easy solutions for this.
Why Google Ads?
Google Ads allows you to promote your business based on search terms and online behavior. In other words, your ads are showing to audiences who are already in the market for your products and services. Better yet, Google Ads allows geo-fencing, which means you can specify which zip codes or radius around your business you want your ads to appear.
4 Simple Ways to Get New Customers Using Google Ads
Bid on keywords that state the problem or the desired result, not just the name of your products and services. Users are more likely to describe what issue they’re seeking professional help to address; consider phrases like “forehead wrinkles” or “sun damage on the face.” Similarly, users will search for the desired outcome, like “full lips” or “sculpted chin.” Unless the Google user is very familiar with the medical spa industry, they are less likely to use procedure or cosmetic brand names.
Include promotions for first-time customers. This could be anything from a dollar amount or percentage off their first purchase, an incentive to book a package deal, or a free product with purchase. Consider what your competitors are doing and ask yourself how you can make a more compelling offer to win new customers. These promotions can be listed in the headlines, descriptions, promotion assets, and promotion extensions in your Google Ads.
Remarket to those who have been on your website with a Remarketing Lists for Search Ads (RLSA) campaign. It can take a user more than one touchpoint before they make a decision or contact a business. With an RLSA campaign, advertisers can target users who have visited their website or app. This type of campaign is a great option for advertisers with smaller advertising budgets as RLSA tends to produce higher click-through rates and a lower cost-per-lead.
Bid on competitor brand keywords. You know who the competitors in your market are, now use Google Ads to show up in their place by adding their brand names to your keywords. What this means is when a user searches for your competitor on Google, your ad could appear at the top of the search results. Tie this back to tip #1 (adding a promotion for first-time customers to your Google Ads), and you’re likely to win this user’s business. It’s worth noting we only recommend this strategy if your budget is large enough to consistently outbid your competitors on their keywords, or else the advertising budget for this campaign could go to waste.
Take it from us paid media professionals: advertising on Google Ads can be an easy solution to attract new customers. Hiring an agency like us to generate leads through online ads allows you to focus on what you do best: providing excellent service to your customers.
We’ve helped MedSpa owners like you fill their appointment books with new customers at a reasonable cost per lead. If this sounds like something you want to do, too, let’s chat.