3 Quick Tips to Attract Your Target Audience to Your Med Spa with Meta Ads
Ask any marketer what platforms med spa owners should advertise their business on, and the majority will include Meta (Facebook and Instagram). There are many advantages to running paid campaigns on Meta, including increased brand awareness, more social engagement on your organic posts, eCommerce sales, and, arguably the most desired by med spa owners, new leads. With Facebook being the third-most visited site in the world (following Google and YouTube), it’s a no-brainer to run ads on this platform.
Now that you’re convinced you need to be on Meta, let’s talk about how to attract your ideal audience with these ads. Here are some tips that we have learned from experience to produce the best results.
Define your goals. (We wouldn’t be true marketers if we didn’t start with this!) Are you a relatively new business looking to raise brand awareness? Are you interested in pushing eCommerce sales? Are you looking to grow your email program? Are you focused on getting appointments booked online? Your desired outcome will determine what type of campaign to run, as Meta optimizes placements based on the campaign objective. Of course, we recommend having a target number in mind (whether this be click-through rate, cost per lead, customer acquisition cost, or return on ad spend) for each campaign.
Rely on machine learning to define your audience. Gone are the days when you need to deeply understand your target audience’s behaviors and complementary interests to run targeted promotions successfully. Why? We can thank Artificial Intelligence (AI) for that. Meta allows advertisers to build “lookalike” audiences based on existing customers, as well as an “Advantage+ audience” that relies on Meta’s machine learning. In general, we have produced 20% better results using an Advantage+ audience in prospecting campaigns, compared to legacy prospecting campaigns.
Use your audience’s language. It’s easy to get caught up in technical jargon as professionals in the field. But how would your audience talk about the products and services you offer? A good place to start is to ask your current customers what they like about your business and why they keep coming back. Another tip is to look at the online reviews you received from customers. These tactics will help you better communicate with your target audience and help you understand what your customers value and what sets your business apart from competitors.
Running paid campaigns on Meta is a great way to grow your brand awareness and attract your ideal customer. Hiring an agency like us to generate leads through online ads allows you to focus on what you do best: providing excellent service to your customers.
We’ve helped Medspa owners like you fill their appointment books with new customers at a reasonable cost per lead. If this sounds like something you want to do, too, let’s chat.