YesTo Achieves 75% Growth in SEO Traffic

Situation.

YesTo, a leading skincare brand, faced a decline in brand awareness and product recall due to years of reduced marketing budgets. Initially, they approached us for paid media management to rebuild their presence. However, during our discussions, they revealed that their SEO had been neglected for nearly a decade, and they were unsure if reviving it would be effective. As we shared our insights and strategies in our weekly calls, YesTo's skepticism gradually shifted to confidence, realizing that a renewed SEO approach could be the key to reigniting their brand's momentum.

Objectives.

Our mission was to reignite YesTo’s online presence and guide them back to being a top skincare brand. First, we aimed to increase their quarterly SEO traffic by 25%, bringing more potential customers to discover YesTo organically. As this traffic grew, it was essential to maintain a 1.50% conversion rate, ensuring that the rising visibility would directly result in sales. Lastly, we focused on boosting the search presence of YesTo's most effective pages, connecting with their target audience more deeply. These goals were more than just numbers—they marked the path YesTo needed to reclaim their place in the market.

Our Approach.

We began by thoroughly understanding YesTo’s unique position, conducting an in-depth audit of their on-page stats and studying key SEO competitors to identify areas where they could shine. We went beyond the basics, analyzing which skincare products had the most traffic, sales, and conversions, allowing us to target pages and keywords that resonated with their customers.

From there, we took charge of project-managing all SEO aspects, optimizing existing content, and guiding new pages as they launched. We adapted our strategy with ongoing optimizations and backlink management, keeping YesTo’s SEO dynamic and responsive. We also supported their website migration, ensuring their SEO growth remained intact throughout the process.

Services Provided.

To help YesTo achieve their SEO goals, we created a comprehensive plan addressing every aspect of their needs. We began with an SEO Gap Analysis, identifying areas where they were falling behind competitors and uncovering missed opportunities. This informed our SEO Keyword & Page Strategy, where we selected keywords that would attract relevant traffic while resonating with YesTo’s core audience.

We focused on On-Page Optimizations to ensure existing content was both search engine and user-friendly. Through Backlink Development, we established YesTo as a credible authority in the skincare industry, connecting them with high-quality websites. A Technical SEO Audit addressed any underlying issues that could hinder growth, while our Schema SEO and ADA Compliance Audits ensured the site was accessible and visible.

Each service was a deliberate step in YesTo’s journey to reclaim their digital presence, showcasing our commitment to their success.

Results & Impact.

YesTo’s SEO traffic surged by 75%, bringing a wave of new potential customers to the brand and, more importantly, helping them rediscover their confidence in their digital presence. What began as skepticism evolved into excitement as they recognized SEO not just as a forgotten strategy but as a powerful tool for driving tangible results.

Maggie, YesTo’s CEO, expressed this emotional shift, wishing she had discovered Pennock's expertise sooner. This journey was about more than metrics; it reignited YesTo’s passion and belief in their future possibilities. This transformation exemplified how the right strategy, combined with dedication and expertise, can truly revitalize a brand’s digital journey.