Situation.
Our team was tasked to improve the ROAS on the Wayfair platform as they were seeing a ROAS of below 3X. Our team was able to improve performance and sustain a 4X ROAS. Within 60 days, Pennock was able to increase the ROAS to a 8.7X compared to the previous ROAS of 2.5X.
Objectives.
KPI Goal: Exceed 4X ROAS goal
Our Approach.
Utilizing the existing data on Wayfair we recognized our top performing products and when those products performed the best. Looking at the existing campaigns and data painted a picture for our team on what to launch as we took over.
Services Provided.
Media planning
Media buying
Paid media management
Brand study management
Key Results.
🡱8.7X
ROAS within first 60 days
+440%
Increase in revenue on Wayfair
🡱+120%
Increase in ROAS YoY on Wayfair