Situation.
Tramontina came to Pennock wanting to launch products on a new platform and was curious how sales would perform on the Walmart platform. They were expecting a 4x ROAS from Walmart.
Objectives.
Brand: Increase brand awareness by leveraging another advertising platform
KPI Goal: Exceed 4X ROAS goal
Our Approach.
Using existing campaigns such as Amazon US and Wayfair we built this campaign out using the trends and seasonality performance as a blueprint to build out this campaign. Tramontina was excited to explore a new platform and setting this up with no previous data leaning on trends was our approach.
Services Provided.
Media Planning
Media Buying
Paid Media Management
Brand Study Management
Key Results.
🡱15.5X
ROAS within first 30 days
+132%
Increase in revenue compared to other channels
🡱+22%
Increase in AOV compared to other channels