SOKO Jewelry Ventures into Programmatic for Higher ROAS

Situation.

SOKO Jewelry, renowned for its commitment to ethical and handcrafted designs, sought to amplify its sales in the US market. With a vision to broaden their reach beyond the traditional search and social media channels, SOKO were eager to explore programmatic advertising. Their goal was to not only explore but also to maintain a strong return on ad spend (ROAS) exceeding 1.7X. This strategic move aimed to capture a wider audience and drive impactful results while adhering to their high performance benchmarks.

Objectives.

Our goal was to drive profitability for SOKO Jewelry by setting a ROAS benchmark of 1.7X and working diligently to exceed it, ensuring strong financial returns and optimized ad performance.

Our Approach.

To help SOKO Jewelry achieve its sales goals, we strategically allocated the advertising budget across various programmatic channels. We launched a comprehensive display campaign aimed at reaching individuals with interests in fashion, accessories, and jewelry, specifically targeting those categorized as avid shoppers. By leveraging both 3rd-party data and custom audience segments, our programmatic team effectively built a diverse audience pool and retargeted website visitors. Our approach included continuous collaboration with the Programmatic team to make real-time optimizations, ensuring the campaign's performance was consistently refined and improved. After 60 days, we conducted an in-depth analysis of the creative performance and shared actionable insights with SOKO’s design team, providing them with best practices and guidelines for future creative development.

Services Provided.

We delivered a full suite of services, including strategic media planning, creative direction, programmatic ads management, and in-depth analysis and reporting to drive SOKO Jewelry's success.

Results & Impact

Our efforts led to a 12X average ROAS for retargeting, an 84% higher conversion rate compared to other channels, and a strong 3.3X average blended ROAS, showcasing the campaign’s exceptional performance.