Objective.
The objective of the campaign was to drive sustained eCommerce growth for Quay by improving media efficiency, specifically through increasing Return on Ad Spend (ROAS) and Customer Lifetime Value (CLTV), while simultaneously reducing Customer Acquisition Cost (CAC). This was achieved by refining audience targeting strategies and incorporating influencer-driven content to optimize paid media performance across multiple channels.
Approach.
Our journey with Quay began by thoroughly analyzing their historical performance data, which revealed diminishing returns across key channels like paid social, YouTube, and programmatic ads. Recognizing the need for a more tailored strategy, we shifted focus to refining audience targeting and ensuring a customized refresh cadence for each platform. This allowed us to keep the campaigns fresh and highly relevant to the right audiences. Additionally, we integrated celebrity and influencer content alongside user-generated content (UGC), knowing these elements would resonate strongly with Quay's audience.
Services Provided
To bring this strategy to life, we provided a range of tailored services. We began with a deep dive into campaign performance data, uncovering insights that allowed us to refine audience segmentation and target the right customers more effectively. Next, we optimized the paid media mix across channels like paid social, YouTube, and programmatic ads, ensuring each platform delivered maximum reach and engagement. A key part of our approach involved integrating celebrity and influencer partnerships, alongside a strategic rotation of user-generated content, which added authenticity and significantly boosted the campaign’s performance.
Results & Impact
The results spoke for themselves. We delivered a 43% increase in ROAS, which exceeded Quay’s ambitious goals. At the same time, our strategic targeting led to a 1.3x boost in Customer Lifetime Value, reinforcing the long-term impact of the campaign. Furthermore, by leveraging influencer-driven content and refining audience targeting, we reduced Customer Acquisition Cost by an impressive 51%. This not only improved overall media efficiency but also solidified Quay's market position, showcasing how a well-executed paid media mix can fuel eCommerce growth.
Key Result.
We improved ROAS by 43% and increased the Customer Lifetime Value by 1.3X.
Fine tuned approach to audience targeting.
We analyzed our historical data to determine when our campaigns started to show diminishing returns across paid social, YouTube, and programmatic. We developed an audience refresh cadence, channel by channel, to continually generate strong results.
We utilized our celebrity and influencer assets, and a heavy rotation of UGC — ultimately driving a 51% improvement in CAC for Quay.
photos and video courtesy of QUAY.Let’s Chat!
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