Situation.
No. 8 Health, a new nootropic gummy brand, was trying to break into the saturated health & wellness market. Pennock was brought in to increase brand awareness and site traffic through SEO and to help further their link-building efforts.
Objectives.
Brand: Increase brand awareness
Ranking: Improve ranking position on Google
Our Approach.
Our SEO team began by conducting competitive research, which unearthed a content marketing opportunity for their website.
We shifted the main keywords from a general phrase like “nootropic gummy” to a more specific phrase like “focus gummies”.
After optimizing the content of the website, our team began building links to boost the backlink profile of No. 8’s website — specifically the Focus Gummy PDP.
Efforts were made to search for authoritative and relevant websites that would ideally find the No. 8 Energy Gummies a linkable asset.
Services Provided.
Website Audit
Real-Time Dashboard
On-Page SEO
Off-Page SEO
Backling Development
Key Results.
+39%
Increase in overall site traffic
+157%
Increase in page clicks
🡱6
Ranking position on Google after 60 days
