Advantage+ Shopping proves it has advantages.

Situation.

Despite having a generous budget to allocate towards Meta, Neil J. Rodgers, a stylish and contemporary luxury footwear brand, was not experiencing significant MoM growth.

Objectives.

Profitability: Increase in monthly revenue

KPI: Exceed a 2X ROAS on Meta

Our Approach.

1. Launched an Advantage+ Campaign alongside our manual Prospecting and Retargeting campaigns

2. Launched 6 different ad variations using the winning assets and ad copy to let the machine learning determine which ad to serve to consumers

3. Adjusted daily spend across Meta — ultimately, giving the majority of the budget to the Advantage+ Campaign

Services Provided.

• Media Planning

• Meta Ads Management

• Analysis and Reporting