Situation.

Lisa Says Gah! known for its eclectic catalog of apparel, shoes, and accessories were eager to position themselves as a similar brand as “Urban Outfitters” in the market space. Lisa Say Gah! faced challenges: how to expand its reach without sacrificing its loyal customers, all while scaling their business and navigating the fast-paced world of fashion.

Lisa Says Gah! Having already established a high return customer rate, the business was heavily dependent on their loyal customers and it was crucial to scale the business and attract new customers while maintaining their existing customer base. Lisa Says Gah! approached Pennock Agency to take their paid media efforts to the next level. However, the LSG! Were unsure how a paid media team could quickly add spur-of-the-moment sales several times a month, frequent collection drops while growing the company’s revenue and growing their customer base. 

Objectives.

Lisa Says Gah! set ambitious objectives to drive its growth and elevate its brand presence. The primary goal was to achieve a blended 3.5x ROAS from paid media campaigns to ensure that their advertising would deliver strong profitability. 

The secondary objective focused on expanding its social presence and increasing website traffic by tapping into new audiences. With these combined Lisa Says Gah! would strengthen its market position and build a more engaged customer base.

Our Approach.

The creative strategy highlighted the importance of telling the brand's story in a more compelling way by crafting a visually engaging mix of graphics, influencer collaborations and editorial-style content. This fresh new approach appealed to a broader, more diverse audience while preserving the brand's identity and trendy, eclectic aesthetic. 

To maximize ad spend efficiently, Pennock reported detailed analysis of the brand's historical data, segmenting campaigns by product types—shoes, tops, and accessories. This allowed for a more personalized shopping experience designed to reflect consumer behavior. With this, Pennock optimized spending on Google and Meta, while expanding to other platforms such as Pinterest and Tiktok to showcase Lisa Says Gah! distinctive styles and expand the brand's reach 

To reflect the brand's frequent collections drops and spur-of-the-moment sales, Pennock developed a strategic plan that I like to call, Moment Management. The plan included campaigns around key moments such as during Memorial Day sale, Pennock planned campaign management and creatives achieving a 22x Return On Ad Spend (ROAS). By carefully managing marketing timelines and aligning creative direction with these key events, the agency ensured the brand was always well-prepared to capitalize on its big moments. 

Services Provided.

Pennock Agency plan focused on three core areas: creative strategy, campaign management, and platform expansion.