Situation.
Face Reality’s 2022 was coming to a close and wanted to make an extra push to close the year and achieve their B2B & B2C company goals. They were concerned with the current pace and if this would transition into Q1 of 2023.
Objectives.
We had recommended an incremental spend program during these Holiday months to not only provide “Holiday paid media coverage” but also with the strategy of impacting our early Q1 2023 results with the increased awareness during the Holiday months of 2022.
Our Approach.
After reviewing YoY data to reach our B2B & B2C goals we had pinpointed our objectives to increase conversions, reduce CPL, and carry our progress into Q1 2023.
Our team had identified a lack of search volume for the Face Reality Branded keywords leading into the holiday months and concluded that we needed to build more brand awareness surrounding the Face Reality brand.
We executed our recommended incremental spend program to have more brand lift with traffic YouTube campaigns and traffic campaigns to further help brand awareness and improve the search volume for our bottom-of-funnel conversions.
With the additional reach from our awareness campaigns and increased budget running alongside our conversion campaigns for both B2B and B2C campaigns, our team closely monitored performance to determine if there was not only a lift during the holidays but also continuing the brand recognition into Q1 2023.
We reviewed our creative assets and made sure we were also running themed holiday creative to stay on brand with the time of year.
As these campaigns ran we analyzed and optimized inflight to ensure that we were on track to meet our goals and increase overall brand visibility during the busy holiday season.
Services Provided.
Geo-targeting selection & strategy
Campaign planning
Audience criteria
Creative direction
Media management
In-flight optimizations
YTD Analysis, insights
Key Results.
B2B
Increased B2B paid media spend from monthly average of $13,857 to $40,000 in November and $46,000 in December
+2,883
conversions YoY Acquisition Increase compared to previous year
+276.4%
in conversions compared to the previous year
🡱-36.5%
in cost per lead compared to the previous year
B2C
Increased B2C paid media spend from monthly average of $17,132 to $25,000 in November and $28,000 in December
11.67X ROAS
Quarter One 2023
+175.5%
YoY revenue exponentially Increased
Result & Positive Impact
During November - December 2022 we had increased our paid media budget by 60.8% compared to 2021. Knowing we allocated a budget to run brand awareness campaigns we wanted to still see an increase in conversions during the holiday season.
We saw an increase in conversions during November - December 2022 by 56.3% to 1,545 conversions compared to last year’s 988
In Q1 we saw continued results with an overall increase in performance from our B2B and B2C campaigns.
Our B2B conversions increased by 276% generating 3,926 conversions compared to 1,043 in Q1 2022 while improving our CPL from $26.31 in Q1 of 2022 to $16.70 in Q1 of 2023 a 36.5% decrease.
Our B2C revenue increased by 175% generating $603.2K compared to Q1 2022 with $218.9K and our ROAS improved from 6.52X in Q1 2022 to 11.67X ROAS in Q1 of 2023 a 78.9% increase.
The incremental spending during the Holiday months carried over into Q1 and gave our 2023 a strong start to the year.
