Leveraging machine learning leads to an impressive 85% boost in ROAS.

Situation.

After the holidays, ELSE Lingerie had difficulty achieving a 2X ROAS. Despite our team's efforts in creating new audiences on Meta, we were unable to see any significant improvement in our targeting. However, when Advantage+ Shopping Campaigns on Meta became available to ELSE, we opted for this more efficient approach.

Objectives.

KPIs: Exceed ROAS goal of 2X

Our Approach.

1. Launched an Advantage+ Campaign alongside our manual Prospecting and Retargeting campaigns

2. Launched 4 different ad variations using the top-performing assets and ad copy to let the machine learning determine which ad to serve to consumers

3. Adjusted daily spend across Meta — ultimately, giving most of the budget to the Advantage+ Campaign

 Services Provided.

• Media Planning

• Meta Ads Management

• Analysis and Reporting