CPM Calculator

Knowing how to calculate CPM comes into play when advertising budgets are considered. CPM is shorthand for cost per mile or cost per thousand and is a common measure of volume in advertising.

Enter two of the three options below to identify the missing metric.

Total Spend Your total budget or how much it will cost to get the desired number of impressions at a given CPM.

$

CPM The cost of 1000 impressions or the CPM you'll need to get to hit the desired number of impressions at a given budget.

$

Total Impressions The number of impressions desired or that you expect to get.

The formulas behind determining the missing metric.

CPM = Total Campaign Spend ÷ Number of Impressions X 1,000.
Total Cost of Campaign = Total Impressions ÷ 1000 x CPM.
Total Impressions = Cost of Campaign ÷ CPM x 1,000.

Check out our ROAS (return on ad spend) and CAC (customer acquisition cost) calculators.

How does your brand stack up on CPM?

For starters, CPM is going to vary wildly based on your industry, target audience/keywords, and the season.