Situation.
City Lights SF, a lighting showroom located in San Francisco, recognized the need to enhance its online presence and drive overall sales growth. To achieve these goals, they took the professional guidance of Pennock to formulate a robust strategy focused on increasing the return on ad spend (ROAS).
Objectives.
Awareness: Expand their brand awareness and improve Overall website traffic.
Profitability: Established ROAS benchmark and worked diligently to improve metrics
Our Approach.
To kickstart our campaign, we initiated Google Ads with a specific focus on targeting the Bay Area.
Leveraging the power of Google Ads, we implemented various campaigns including branded search, non-branded search, performance max, and YouTube campaigns.
Our strategy evolved to expand the geo-targeted location to the entire USA, resulting in a remarkable increase in ROAS by +137.3%.
Diversifying our brand presence, we ventured into different platforms such as Pinterest. Through extensive testing, we explored a range of assets including videos, GIFs, and static images, both with and without text overlay, in order to identify the most engaging and effective creative elements.
Services Provided.
Google Search Management
Pinterest Ads Management
Geo Targeting Audience
Media Planning
Real-time dashboard
Creative Direction
Analysis & Reporting
““Pennock’s team has been amazing to work with. They have implemented a great strategy to improve overall website traffic and revenue.”
”
Key Results.
🡱+222.7%
Increase in Website Traffic
+3,726.8%
Increase in Impressions
🡱+3,379.1%
Increase in Conversion Value
+779.2%
Growth in ROAS
+297.0%
Increase in Conversion
Result & Positive Impact
Google: Following a thorough testing phase during the first month, we successfully identified the top-performing campaign, featuring the best ad copy and targeted keywords, resulting in a significant improvement of ROAS from 1.2X to 5X. This remarkable achievement led to a staggering revenue growth of +3,379.1% for City Lights SF.
Pinterest: Within a month, we gained valuable insights into the creative elements and messaging pillars that resonated the most with our Pinterest audience. Leveraging this knowledge, we optimized our strategy by focusing on the most effective assets, which subsequently boosted the click-through rate (CTR) by 35% and the conversion rate by 33%.