CAC Calculator

Knowing how to calculate CAC comes into play when advertising budgets geared toward direct response are considered. CAC is shorthand for Customer Acquisition Cost and is a common measure of advertising efficiency.
Another name for CAC and CPA (cost per acquisition)

Enter two of the three options below to identify the missing metric.

Total campaign cost

$

Total conversions The number of conversions that can be attributed to the campaign.

Customer acquisition cost (CAC) The cost to acquire one customer.

$

Check out our CPM (cost per thousand impressions served) and ROAS (return on ad spend) calculators.