Situation.
Boom Home Medical, a company reinventing Home Medical Equipment that is easy to use and empowers people to care for themselves with dignity, saw a need for brand awareness and to drive overall sales growth. They looked to Pennock who saw an opportunity to build relationships with publishers and affiliates who interact with Boom Home Medical’s target audience on a daily basis.
Objectives.
Brand Awareness: Expand their brand awareness and drive traffic to their website
Sales: Get consumers to convert by purchasing the Loona Device
Our Approach.
Identify the ideal publisher for Boom Home Medical
Set up Affiliate Management Program
Create tracking for documentation
Outline templates for outreach
In order to provide the best tools for our affiliates we continue to update the available assets for our affiliates and have provided a folder of copy and text suggestions
Contact potential publishers with the said opportunity to be a Boom Home Medical Affiliate
After rounds of outreach, we developed a few consistent publishers who we then extended an increase in their commission rate as well as offered an interview opportunity with one of Boom Home Medical’s founders, Dr. Val
In addition to our Affiliate program, we set up an Amazon Seller Central account to track any affiliate links being used for Loona Device sales and informed our current publishers of this as an option as well
Services Provided.
Affiliate Outreach
Program Management
Affiliate Relationship Development
Analysis & Reporting
Key Results.
+3,900%
Increase in Clicks
+203%
Growth in Publisher Count
+11.71%
Sales Increase
🡱+27.29%
Average Conversion Rate
Result & Positive Impact
After finalizing the Affiliate program setup and outreach templates we were quickly able to get interest from publishers and began seeing an increase in traffic on Boom Home Medical’s website
Since the program's inception in January of 2023, there has been steady growth with an overall increase in sales of 11.7% simply from our Affiliate program
Project-managed the Affiliate program and outreach to have successfully connected with over 200 publishers
Assessed when new discounts and assets needed to be provided to publishers so they could refresh their promotions on their own platforms to obtain better engagement from their demographics
Analyzed data points and feedback from publishers to better provide assets and incentives for publishers to inform their audiences of the Loona Device offering