Situation.

Bloomlife had to establish authority in the prenatal community, engage potential customers, and convert them into loyal users—all within a tight budget. They needed to reach pregnant women and healthcare providers quickly, demonstrating the unique benefits of their product. Our team at Pennock stepped in to design a comprehensive marketing strategy that would not only boost awareness but drive growth.

When Bloomlife, a leader in wearable technology for expecting mothers, aimed to improve prenatal care, they collaborated with Pennock to help bring their vision to fruition. Bloomlife’s innovative wearable tech provides real-time contraction insights during the critical third trimester, offering invaluable support to both pregnant women and their healthcare teams. But with the maternity market already saturated, Bloomlife needed more than just a great product—they needed a bold marketing strategy to break through the noise and drive engagement. That’s where Pennock came in.

Objectives.

To elevate brand awareness and establish authority in the prenatal community, Bloomlife aimed to validate product acquisition journeys and test value propositions across various user cohorts. They focused on reaching qualified conversions within defined timelines and CAC parameters, while also driving engagement among existing users by encouraging them to use their wearable devices, explore more content, and refer friends and healthcare teams. This strategy strengthened Bloomlife's market position and fostered a supportive community around their innovative prenatal technology.

Our Approach.

We adopted Bloomlife’s brand to create a cohesive and memorable presence across various channels, ensuring brand authority among our target audiences. We set up user journeys and product funnels to inform our marketing decisions with product analytics.

To achieve product/market fit as part of the launch strategy, we deployed rapid experimentation across Meta Ads, Pinterest, Programmatic, and Google Search, establishing a secure lead generation pipeline to quickly scale the user base.

Additionally, we developed a holistic strategy for email, SMS, and push notifications to convert high-intent leads into users and maintain continuous engagement. We also created an SEO and content strategy to position Bloomlife as an authority and thought leader in the prenatal vertical.

 Services Provided.

We launched a robust SEO and content strategy to enhance visibility and establish authority in the market. Our approach included strategic conversion rate optimization and insightful cohort analysis to refine the user journey.

With a product-led growth strategy and effective price testing, we identified optimal pricing. Our quarterly projections guided our initiatives, while targeted paid media management and precise audience hyper-targeting ensured we reached the right customers, driving meaningful engagement and conversions.