Pennock SEEDs: Explore TikTok's Newest Creative Platform: TikTok One

Why Does Creative Matter?

50%

of a campaign’s success is attributed to creative

47%

of brand sales lift is brought by creative

1.1x

purchase intent is driven by TikTok-first creatives compared to repurposed ones

Quality Creative Builds Value on TikTok

1.4x

more rewatchable

3.3x

more likely to engage with entertaining TikTok ads than ads on other platforms

1.3x

more sharable

With TikTok One You Will Be Able To…

Level Up With Insights through the Creative Center.

Access Creators through the Creator Marketplace.

Discover Top Partners through the Creative Exchange.

Why Creator Content at Scale?

Receive creator generated ads on a regular basis at no additional cost to you, so long as you meet the minimum spend requirements in a TikTok Ads Manager campaign,

Additional Incentives:

  1. Free Creatives

  2. Creator Generated

  3. Quick Turnaround

  4. Content At Scale

  5. Easy To Use

  6. Performance Driven

Creator Content At Scale Tier Levels

  • Essential

  • Classic

  • Premium

Ensuring Creator Quality on CCAS

  1. TikTok One will monitor and auto-remove low quality creators on the platform by leveraging a creator quality score.

  2. Advertisers can report low-quality creators that contribute to the creator quality score and can prevent them from participating in future challenges.

  3. Creators can only receive incentives after 14 days without further advertiser revisions, preventing prolonged revision times and ensuring quality creatives.

Creator Control Aspects

  1. Brands can set Screening Questions that Creators need to fill out in order to participate.

  2. Brands can choose creator categories (as well as follower gender & follower age limits).

  3. Brands can request additional creatives from creators whose videos you like (to get the exact creatives you’re looking for).

Multiple Distribution Options

  • In-Feed Ads

  • Creator’s Personal Account

  • Your Business Account

Additional TikTok Shop Integration Anchor

Feature List

  • Intuitive Workflow Improvements

  • Match enhancements

  • Product tiering to unlock more features

  • Creator Screening Questions

  • Admin permission management

  • Copy Brief

  • TTAM Auto-Sync

  • Video Preview links

  • Exclusive Anchors

  • Scheduled Posts

  • Progress Tracker

  • Reporting

Pennock SEEDsNikki Lindgren