Best Creative Hooks & Trends Q2
Creatives, which account for 47% of your overall ad strategy success or failure in 2024, are the most crucial component within the entire ad ecosystem.
When we look at ad creative, 3 major parts make or break the performance.
Hook or angle of the message. Ie: User benefit, 3rd party credibility, Us vs. them.
Video (or image) format. Ie: texture/swatch shot, split screen, facing camera storytelling, podcast style, greenscreen.
Audio hook: goes hand-in-hand with hook overall hook, but is the place where you get to layer in trending sounds
When done well, these components capture the audience and increase your campaign's attention and hold rates.
Taking big swings during our creative testing phase allows us digital marketers to understand what resonates most with our target audience, optimizing the effectiveness of their campaigns.
Taking A/B test swings requires us to leverage current trends emerging in the organic social and paid ads world. Being proactive and adaptive in our approach enables us to fully capitalize on these creative opportunities, ensuring our messaging stands out in a crowded market.
1. Why Should I?
Concept: Calling out the reason(s) customers should use/buy your product. Another form of sharing user benefits of your product
Why it works:
A clear and effective way to communicate your product's best features in one image
Helps to answer the consumer's question of “why should I buy/use this?”
Outlines a question they may be asking themselves and makes it easy for customers to see the purpose of the product
Concept: A gif or video that highlights and hones in on texture shots of the product. Including sound, similar to that of ASMR, of the product is also a plus.
Why it works:
Helps to communicate the texture of the product through a screen so customers are comfortable buying without having to sample/see it in person
Entices the senses to engage potential customers with visuals and audio that enable them to imagine what the product feels like
Overall this is a very appealing visual and stands out among typical ads
3. Mood Board
Concept: A static or gif collage of editorial images that show a mood/theme around the product. This could include images that were part of the inspiration behind the product.
Why it works:
Showcases the vision behind the product
Invites customers to better understand the inspiration/ the goal of the product
Invokes a mood/feeling around the product while also showing multiple images at once
Concept: A creative way to announce a new product launch or business update that garners customer attention with its intriguing plot
Why it works:
Disrupts the usual video ad space with something that is more unique and tells a story
Gives a clear message as to the point the ad
Concept: Highlighting 4 features of the product in 4 different ways at once
Why it works:
Showcases your product in a dynamic video format
Captures the eye as it includes lots of movement, up close shots, application/usage shots, etc.
Using text overlay to help relay 4 aspects of your product while engaging customers with multiple videos at once
6. Must - Haves
Concept: A clear display of a bundle of your “Must Have” products from your brand for a special event, season, everyday usage, etc.
Why it works:
A more aesthetic way to show your products being used in tandem
Helps to promote bundling of products
Allows your brand to exemplify which of your products pair well for specific types of days, events, etc. in a clear and more organic way
7. Oh I wasn’t sad I just needed a…
Concept: A new and updated version of the Problem/Solution hook. A video that draws customers in by showing them what they need in order to not be “sad”
Why it works:
A clear “solution” to a “problem”
Shows the customer that they were missing out on something, your product or service
The more creative and engaging way to show your product in action and relate it to customers as the “answer to all their problems”
Concept: A video that creatively shows a line of products all at once while being unique
Why it works:
Very eye-catching video style
Engages an audience while displaying an entire product line of your brand
This example saw extremely high engagement organically for this brand and has since been replicated by others