Checklist For Profitable Digital Marketing
Achieving profitable digital marketing is reliant on a variety of different factors which can affect the overall success of results. Investing time and resources into digital marketing efforts is a key factor in achieving success. Here is a checklist for how Pennock works to achieve profitable digital marketing:
1. Respecting the channel preferences
When it comes to deciding on which channels are right for your client, it is important to note that it is not reliant on company preferences or even marketer preferences. It all depends on the customer. It is important to be willing to invest in multiple channels to see what caters to your customer best. You have to be open to investing in paid search, paid social, search engine marketing, and search engine optimization. Once it can be indicated exactly what channels work best for your clients, then you can adapt to their liking and steer away from channels that do not gain as much traction. For example, if you are exceeding expectations in paid search, it would not be smart to divert and try something completely different. Learn what works well and then work on how to continuously improve in various areas.
2. Use the right tools
Using tools such as SemRush and Google Analytics for your marketing campaigns are helpful resources to keep your campaign accurate and track data accordingly. Semrush allows you to achieve more effective keyword research, keep track of the competition, analyze the performance of your site, find new content ideas, analyze your existing traffic, and more! Semrush is a powerful tool for SEO that helps with keyword research and can make a huge impact on your marketing efforts. Another helpful tool that we like to utilize is Google Analytics. Google Analytics helps you to get a complete picture of how your customers are engaging with your business. Understanding what your customers are doing and what they are interested in can help to decipher what is working and what is not. As well as understanding consumer behavior, Google Analytics can also integrate with other Google services, making it easier to track performance as needed.
3. Monitor progress & stay on top of account success
A couple of ways we can monitor our progress and stay on top of success are through health checks, account audits, and internal syncs. Implementing a weekly health check for each account will help you to make sure your campaigns are performing as expected and fix any issues that may be preventing that. Account audits are performed to analyze your current strategy from top to bottom and identify any strengths and weaknesses. Internal syncs allow us to communicate the health of the account and seek out areas of improvement.
4. Stay up to date with trends and changes
In digital marketing, it is always important to stay up to date with industry trends and changes. The marketing industry is constantly evolving, and people are relying on us to stay informed and knowledgeable about what is going on and make changes to campaigns and strategies accordingly. Follow our Monday Insights Blogs to stay informed and stay ahead in the dynamic world of marketing!
In conclusion, achieving profitable digital marketing hinges on a myriad of factors that collectively impact the success of outcomes. Devoting time and resources to digital marketing endeavors is a pivotal element in attaining success. To this end, Pennock employs this comprehensive list that underscores effective strategies for prosperous digital marketing. If you have questions or would like to know what we can do for you, schedule a call, we would be happy to chat!