Pennock's Creative Testing Balance Book

We're excited to unveil the revamped edition of our comprehensive guide on how we strategically test creatives within the dynamic landscape of digital marketing campaigns, specifically tailored for beauty and lifestyle brands (our darlings).

Gone are the days when success relied on granular audience targeting. We find ourselves in a transformative era where campaign structures pivot around the distinctive product categories within your collection. The focal point now revolves around articulating the unique features and benefits inherent in the products you offer.

Join us on an exploration as we delve into the evolving dynamics of digital marketing testing methodologies. Discover how our approach emphasizes not just reaching the right audience but also communicating the essence of your brand through astute campaign structuring. It's time to redefine your perspective on optimal testing setups in the ever-evolving beauty and lifestyle landscape.

Listen to Nikki’s voice over of the major concepts within the deck!