Monday Insights: This Week’s Industry Updates

The marketing industry is constantly changing and evolving, with new trends emerging daily, sometimes even hourly. As marketers, it's crucial to stay updated with the latest industry developments. Here's a recap of recent updates to keep you informed:

Elon Musk announced that Twitter will be rebranded and renamed to “X”

Changes are already underway for Twitter, as the new “X” logo can already be seen all over the app. Through a series of tweets on Twitter yesterday, Musk officially announced the rebranding of the app to the name “X” as a branch off of a long-awaited idea. Musk created the idea for “X” many years ago with the goal of producing an “everything app” with a specific focus on payments. Though he did not do it sooner, the app idea was always a plan of his to implement one day as buying Twitter was always an “accelerant to X”. Following the logo, changes will continue to be made all throughout the platform as the rebranding commences.

Reddit has taken control of protesting subreddits by expelling previous moderators

Reddit is taking the next steps to end the API pricing protests by expelling one of the largest subreddits that still remains.. Since the protest started, Reddit has been threatening to take over communities that are not complying with the new policies in order to gain more control over the platform. Now that Reddit is establishing control, it is demonstrating an opposite approach to what Reddit is synonymous with and is causing a lot of users to switch to other platforms such as Discord.

Meta has shared tips on how to increase engagement on Threads

Since reports have come out about Threads user engagement decreasing, Meta has released tips on how to maximize engagement. Meta’s first piece of advice is to make an entrance by announcing that you have joined the app. Upon joining, they advise users to start posting and begin engaging with others by sparking conversation. This can be done in the form of open-ended questions or by creating a poll. Brands should also consider creating challenges and contests on Threads to boost their awareness. Users are still waiting on some of the updates and new features that Threads promises and Meta is hoping that these tips will be utilized in the meantime to boost overall engagement.

TikTok has launched a new “Starter Guide” for ads to help guide brands through their campaigns

The new Tiktok “Starter Guide” is meant to help people who are unfamiliar with using TikTok ads. The guide takes you through a series of questions in order for them to understand your business and the goals you would like to achieve. Once you go through the questions, TikTok creates a personalized guide based on your needs. You then receive a TikTok marketing plan, which helps you to create the campaigns that most align with your business. Even if you are already running TikTok ad campaigns, looking at this guide is a beneficial resource to make sure you are ticking off all of the boxes.

Follow our Monday Insights Blogs to stay informed and stay ahead in the dynamic world of marketing!