Marketing Ideas to Ring in the New Year

New Year marketing ideas are especially useful for attracting shoppers at the beginning of the year and gives you an extra cushion when sales slump in the following months. According to an article by CED Commerce, people spend less in the first few months of the year — after spending so much during the holiday season.

When to start new year marketing ideas?

Some sources may tell you that people start thinking about their resolutions and the products that will help them achieve them as early as September, but we don’t suggest that you start that early. 

Instead, we recommend starting your New Year’s marketing campaigns after Christmas. A few days after the holiday is a good starting point, as it gives people a few days to rest after their Christmas shopping and celebrations. 

Also to note, don’t end your New Year marketing campaigns too early. Let them run them throughout the first week in January. At that point, you may still want to run the campaigns but reduce them slightly as interest starts to wane.

New Year Marketing Ideas 

Impulse Purchases

Any retailer, whether online or with a physical store, knows the importance of impulse purchases. They are a key part of the checkout process, with items surrounding the checkout line and last-minute cart add ons.

During the New Year, you need to think about how to take advantage of impulse purchases when people make returns as well. Remember that the New Year is a prime time for returns. 

The important point is that when someone visits your store (or website) for a return, this gives you a chance to get them to buy something. The easiest way to do this is with impulse purchases, as they tend to have shorter decision-making cycles than other items.

New Product Launches

The idea of “New Year, New Me” or New Year’s resolutions doesn’t just apply to individuals. Your brand can also use this to your advantage as a way to promote new products.

To make your new product a success, start marketing it in late December across various channels. And outline what makes the product new and exciting. 

Promotions

There are plenty of ways to boost sales and generate brand awareness with a New Year’s promotion.  

Consider offering a freebie or discount on each customer’s first purchase of the year. Or you can just offer a general discount, discounted bundles, coupons, or even extra rewards in your loyalty program. We also suggest a New Year’s Day Clearance or Holiday Blowout type of sale.

As you plan promotions, remember that the best-performing ones will be related to New Year’s celebrations. So, if you sell fashion or beauty items, advertise before the end of the year, highlighting how your product is perfect for ringing in the new year with phrases like, “Party-Perfect Accessories” or “New Beginnings” to play into the spirit of this time of year.

As with any other promotion you create, include a sense of urgency in your New Year campaigns. Headlines like “Don’t miss out” or “Limited time” are great examples. People are more likely to take advantage of your promotion if you highlight that it will be gone soon.

Referral Programs

If you don’t already have a loyalty or referral program, the New Year is the perfect time to start one. With a well-formulated loyalty program, you will encourage repeat customers. 

For this new program to be a success, create New Year marketing campaigns that highlight it. Those campaigns should mention how easy it is to sign up and include the benefits that program members will receive. 

Wrapping up

Simply put, if you aren’t taking advantage of New Year marketing ideas, you are missing out on potential sales. On top of that, New Year’s is your last chance to make the sale before spending starts to reduce and stays low until about March.

With the right marketing campaigns, you will get a nice boost in your sales. You will also get to take advantage of the lingering spending spree from the holidays. On top of that, if you launch a new product or loyalty program at New Year’s, this can lead to increased interest in the following months. You can even use your New Year marketing ideas as a way to gather leads that you can then convert into new customers.

Cheers to 2023!