The Importance of Medspa Marketing
Medical spas, commonly known as medspas, are considered to be one of the fastest growing industries in the US. However, with rapid expansion comes a surge in competition. It’s easy to get drowned out and lose visibility – which can negatively affect your business. Having a solid marketing strategy can help you boost traffic to your website, attract new patients, maintain leads, and establish your place in the market.
By embracing medspa marketing ideas, you can ensure your business stands out from the competition and attracts the attention of potential customers. Here are a few ways to jumpstart your medical spa marketing.
Digital Advertising
By creating targeted ads on search engines and social platforms, you can reach a larger audience and direct them to your website. When creating ads, focus on CTAs, keywords, and images that resonate with your target audience. Test multiple ads to see which ones generate the most interest, and closely track ad performance to adjust your approach as needed.
Google: Google presents tremendous opportunity to generate new business. If you want to generate clicks and calls from people searching for services like botox, laser procedures, facials, and more, Google is a platform worth investing advertising dollars in.
Meta: For Medical Spas, social media ad platforms like Facebook and Instagram can be highly effective in reaching your target market. Consider using discount promotions in your advertisements to generate a strong call to action and capture your audience's attention with carousel and video ads.
SEO
Search engine optimization (SEO) is one of the most effective medical spa marketing tactics. By optimizing your website for search engines, you can make sure your business appears at the top of search engine results. This makes it easier for customers to find your business and learn more about your services. 93% of US consumers use local search to find businesses; therefore, without an SEO strategy, you're likely to miss out on new customers looking for the services you offer.
Google Reviews
Google reviews are an important aspect of medical spa marketing. Positive reviews can be extremely helpful in building trust with potential customers and encouraging them to visit your business. To start improving your Google reviews, proactively ask customers to leave reviews after their visit. You should also monitor your reviews regularly and respond to both positive and negative feedback promptly.
Benefits of Digital Marketing
Scalability
If you don’t know how to implement your digital marketing strategy, start with a single tool and a modest budget, and then watch how it performs before increasing your spend. You can add new campaigns wherever you see a good return on your investment, and build up to greater long-term performance and new patient conversions.
Enhanced Targeting
Unlike traditional advertising, digital marketing can target a more specific audience. For instance, if you want to reach women between the ages of 40-50 with a certain household income, you can accomplish this with the click of a button. You can even drill down to personal interests, or deliver digital ads based on a person’s search history, so you reach more of the patients you want.
Useful Data
With digital marketing, every ad impression, click, and conversion can be tracked online. This means you can quickly learn what works for your medical spa, and discontinue any campaigns that don’t deliver results. When you have this information at your fingertips, you can spend smarter and reach more prospective patients.
Positioning Yourself as an Expert
Blogs play an important role in informing prospective clients and establishing you as an expert in the industry. Writing blog articles about the latest medspa trends and technology along with your knowledge and experiences in the medspa industry, will shine a light on your expertise and get you in front of your ideal audience.
Highlighting Services
With increased competition in the medspa industry, it’s critical for your clinic to stand out from others in your geography and specialty. Your website should include details about your unique services, facility, staff as well online reviews and before/after photos so new customers feel confident in your clinic.
Start Growing your Medspa Clinic
There are numerous factors to consider when you plan on creating and maintaining successful medical spa marketing strategies. Once you figure out the perfect formula that works for you, you’ll be able to attract more clients to your med spa and significantly grow your business.
At Pennock, we are experts in the beauty and medspa space and have years of experience in helping businesses like yours succeed with digital marketing. Get in touch to schedule a call about your marketing needs — we’re excited to work with you!