Ads Budgeting Calculator, Learn how to set monthly Paid Campaign Expectations

In this video, I will guide you through our tried and tested approach to budgeting and setting ROAS goals for our e-commerce clients in the Beauty, Fashion, and Home Decor industries. We take a data-driven approach, leveraging our 5+ years of experience working with over 25 clients per month to develop effective media mixes and ROAS assumptions at the channel and campaign grouping level.

By following our methodology, you will learn how to allocate resources to various marketing channels based on their expected performance and ROI. Additionally, we'll show you how to calculate and set ROAS KPIs to measure the success of your campaigns and make informed decisions to optimize your advertising budget.

If you're interested in trying our approach, here is a link to our budgeting calculator.