Transforming Beni Rugs' Sales with a Fun Full-Funnel Strategy

Situation.

Beni Rugs, a brand known for its customizable Moroccan rugs that blend ancient artistry with modern design, found itself navigating a crowded online home decor market. They were eager to improve their online presence and boost sales in a competitive landscape.

Objectives.

The primary objective was to enhance brand visibility, increase website traffic, and ultimately drive sales, all while maintaining a strong return on ad spend (ROAS) above 4X.

Our Approach.

To tackle this challenge, Beni Rugs partnered with Pennock to develop a vibrant full-funnel strategy on Pinterest. The goal was not only to attract potential customers but also to convert casual visitors into loyal shoppers. By creating interest-based audiences and utilizing targeted keywords, they aimed to drive engagement while ensuring profitability.

 Services Provided.

The journey began with Traffic Campaigns that attracted potential customers and drove increased web traffic to the Beni Rugs website, creating buzz and drawing in curious shoppers. Following this, Prospecting Campaigns were implemented to engage new audiences, targeting specific demographics to raise brand awareness in the competitive home decor space. As interest grew, Retargeting Campaigns nurtured initial leads, reminding previous visitors to complete their purchases.

To maximize impact, the team conducted Creative Testing, experimenting with vibrant videos, GIFs, and static images to identify the most engaging formats. Additionally, Targeted Marketing focused on luxury lifestyle keywords and interests, honing in on architecture and interior design enthusiasts to drive meaningful conversions.